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Mud, chocolate and strawberry saunas
The Latvian State Tourism Development Agency is creating new products. One of them could be "curative recreation". Latvia has favourable nature, mineral water springs, curative mud and highly qualified specialists. The problems are that there's no common terminology as to what a spa is, services are not connected with science and research, there is a lack of information and there has been no success in attracting large international health tourism operators. Meanwhile, the spa business is recovering in Jurmala. Thirty percent of the 60 hotels there are offering spa services and this year four new spa-oriented hotels will be opened. The Ligatne rehabilitation centre expects extensive reconstruction with the help of EU co-financing. Specialists say that Latvia offers western-style quality for eastern-style prices and that makes it attractive for both Western and Eastern European tourists. Other regions in Latvia are also using both traditional and exotic methods to win clients. For example, the Harmonija centre in Kurzeme offers procedures with chocolate. Pokaini Mezs offers "charges with cosmic energy". And the only strawberry sauna in Latvia (and the world?) is now expecting tourists in Kraslava district.

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